Pink Power...but really, ALL the time?

I admit I have some baggage with the color pink. As the only girl among 3 boys, so it was a way to distinguish myself and my toys from the grubby, cootie clutches of my brothers. I then (aggressively) fell out of love with pink but have since acquired a state of meh. So I kinda understand the allure of the color in tech. It may be the hottest piece of Si in the room or it may exactly the same model as all the others, but most male compadres will only touch a pink tech so much as wear a skirt of the same color. Nothing else can so simply, so eloquently and so firmly label something as "for her only" other than pink.

You go chica, girl power, fem-fantastic and all that empowering stuff. But can't we present as more? Despite the growing presence of fems in business, science, medicine and engineering we seem to be in a rut using this flitty, cutesy and trivial avatar. There are other representations in tech that have leanings towards mature femininity (silver, red, purple) or technical knowledge (green). Yet the only not pink fem-tech site that I can find is Gina Hughes' Techie Diva on Yahoo! where the dominant color is neutral green:  tech.yahoo.com/blogs/hughes

As we fems grow in tech, can't our presence also grow up somewhere? Can't we have a place to trade in our pompoms for PDAs, stickers for stilettos, cutesy for confident, silly and sophomoric for sexy and substantial? It's the lioness that roars - kittens kinda just mew.

Perhaps I'm too uptight and am missing the fun. After all, construction orange labels overclocked testosterone almost as strongly as candy pink labels chick. And I will admit to often and gleefully indulging the girly side of my online persona. But there is another side that luxuriates in dark chocolate, savors red wine and wonders how badly AMD will lose it's edge due to it splitting off the manufacturing division.